Viacom NEXT was the company-wide Viacom initiative that explored the future of entertainment and the potential new business opportunities made available by emerging technologies. As Vice President, I led an amazing team in the discovery, research, creation, and launch of groundbreaking experiences that would garner both popular and critical acclaim.

It all began with a paintbrush. The first time you experience creating digital art in a virtual world, your perception of the possible grows exponentially. At that moment we knew that XR was poised to become the next and most human computing platform.

In the course of our search, we ran a storytelling fellowship program with our friends at the NYC Media Lab, partnered with MTV to host a virtual reality art show at the White House and helped Titmouse make smashing televisions just a little bit safer. We were just getting started.
Our team would go on to launch a series of immersive music experiences, debuting as official selections at Sundance and SXSW and garnering overwhelmingly positive press coverage.

At the same time, we created one of the first Facebook Camera Effects for the VMAs in just one week, hosted a second fellowship program and brought Bumblebee into the real world in partnership with Paramount Pictures and Hasbro for the home release of Transformers.

Our final project, Aeronaut, featuring Billy Corgan of the Smashing Pumpkins would go on to win a Cannes Lions Grand Prix, a Webby, a Clio and an Adweek Project Isaac award. Building on this success, we set out to change the way people work, live and play through the power of immersive experiences.