While at Nickelodeon I assembled and led a team that shipped digital products for the #1 entertainment brand for kids, including the Emmy Award-winning Nick App
As Director of Mobile Application Development, I guided the planning, strategy and execution for all Nickelodeon brand apps. Before diving head first into the world of mobile apps, we dipped our toe in with the Kids’ Choice Awards. 

The KCAs are Nickelodeon’s biggest event of the year, and with Will Smith hosting the 25th annual show we needed a mobile experience to match. We invited kids to become a secret agent, collecting hidden slime as they viewed exclusive news, photos and videos to complete missions and unlock gear.

It would not be the Kids’ Choice without voting and a live stream of the show. Fans cast a record-breaking 223 million votes and the show was watched by over 11 million total viewers.

Building on that success, we set our sights on launching the first TV Everywhere app for a Viacom channel with the Nick App. While other brands were launching video-only apps, Nickelodeon relied on user research showing that kids preferred playing games and watching short clips. We created a “ginormous grid of everything Nick”.

Updated daily with new original shorts, news, polls,  games and the now infamous Do Not Touch button, it was chock full of delightful, surprising moments. 

The Nick Digital team was grateful to see our hard work pay off when the Television Academy awarded us with the Emmy for Outstanding Creative Achievement In Interactive Media for User Experience and Visual Design. We would go on to launch versions of the experience on Android, Windows, Xbox, Roku and Apple TV.

Next we would bring that magic to the preschool  audience with the Editors’ Choice Nick Jr. app.

With the Nickelodeon brand apps humming like a well oiled machine, I was determined to continue the search for the next big business opportunity. At the same time our parent company was beginning to assemble the team that would become Viacom NEXT. 

And so I took the leap to explore the future of entertainment.