Create

Reinvent

Design

Craft

Launch

Scale

Create

Create

Reinvent

Design

Craft

Launch

Scale

Create

Create

Reinvent

Design

Craft

Launch

Scale

Create

experiences

people love

Overcome uncertainty, gain insight, and accelerate progress.

Empowering mission-driven companies to build and scale human-centered digital products that fuel growth.

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Trusted by great companies

How I Help

How I Help

I help founders, leadership teams, and sometimes Billy Corgan, deliver groundbreaking products

Designing and building beautiful digital experiences that drive action.

Strategy

95% of startups fail. I’ll work with you to refine your strategy, translate it into an actionable roadmap, and cultivate product-market fit.

Data

Understand how you’re doing. Establish a holistic view of how customers use your product and where it fits into their life.

Growth

Design your flywheel and master retention. Craft your product with growth as a first-class citizen, identifying and accelerating the core user actions that matter most.

Team

Building a business is hard. I’ll help you identify talent gaps in your organization, recruit the best full-time or fractional talent, and establish a culture of excellence.

About Rob

Product and Technology Leader

Rob Ruffler is an innovative Product and Technology Leader who empowers mission-driven companies to build and scale human-centered digital products that fuel growth. With a track record of creating award-winning experiences, Rob leverages his entrepreneurial vision and versatile expertise to help founders and leadership teams bring groundbreaking solutions to market.

His approach encompasses strategic planning, data-driven decision-making, and building high-performance teams and cultures. Rob's career includes collaborations with Fortune 500 companies and fast-growing startups, leading projects that have earned notable recognition. These include an Emmy Award for the Nick app, and a Cannes Lions Grand Prix for Aeronaut, a first-of-its-kind interactive music experience.

His significant contributions have driven success at companies like Nickelodeon and Freshly, where he's consistently delivered exceptional user experiences and tangible business results. Passionate about leveraging technology to create meaningful impact, Rob specializes in consumer-facing and creative industries, bringing a human-centered approach to every project.

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The best work is the work you are excited about

Take it from Rick Rubin, let me do the rest.

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